JC Penney Mission, Vision Statement & Core Value; JC Penny is the largest department store chain in America. For entrepreneurs, this 5.900 billion company has a motivating history. The company’s founder, James Cash Penny, had previously worked as a general store clerk. James devised a brilliant profit-sharing scheme that eventually persuaded the shop owner to make him a partner. And over time, he establishes JC Penny, which has grown to 689 locations. Clothing items, kitchenware, jewellery, cosmetics, and home furnishings are all available in one location at JC Penny. Recommended: WeWork Mission, Vision Statement & Core Value 2023
|Company Name||JC Penney|
|Established in||April 14, 1902,|
|Founder||James Cash Penney|
JC Penney Mission, Vision Statement & Core Value
The company’s foundation is reflected in the mission and vision statement of JC Penny. The emphasis on customers fosters a lasting relationship with JC Penny.
JCPenney is a popular chain of department stores in the United States that has built a name that is known around the world. With the help of its mission and vision statements, this company has been able to attract and keep customers since 1902. In a corporate vision statement, a company says how it wants to grow in the future. On the other hand, a mission statement for a business explains the plans and strategies that will help it reach its vision.
In this case study of JCPenney, the vision statement is all about how the business builds relationships with its customers. In its mission statement, the company emphasises the shopping experience it gives its customers. JCPenney also counts on its core values to help it stay competitive. Together with the mission and vision statements, they keep this company going in the right direction. JC Penney Mission
JC Penney mission statement
“To help our customer find what she loves for less time, money and effort,” reads the mission statement of JCPenney.
JC Penney Vision statement
“To win together with our customers, by building deeper, more enduring customer relationships,” reads the vision statement of JCPenney.
“To win together with our customers, by building deeper, more enduring customer relationships,” reads the vision statement of JCPenney. The claim relates to the following key characteristics:
- Win together
- Better customer relationships
The first characteristic demonstrates how JCPenney customises every aspect of the business to suit customers’ needs and preferences. This is done to make sure they benefit as much as possible from their purchases from the business. Additionally, demonstrating to the customer how valuable they are by striving to meet their expectations fosters better relationships and increases loyalty. JC Penney Mission
JC Penney Core Values
“Customer value, diversity, collaboration, and honesty” are among JCPenney core values. These values are the only reason this company has the following it does in the United States and abroad.
They build a business that consistently values its stakeholders and clients.
JCPenney’s core value includes
- Customer value